Concept Forecast - Fall/Winter 2020-2021 (Trendzoom)

The season ahead will see individuals become empowered by energy-saving technology, new and faster connectivity, and the realisation that small changes in behaviour can have positive, far-reaching effects.

FLEX constant human momentum

As individuals we need to unlearn behaviours that aren’t serving us, question cultural conditioning and discover creative and flexible ways to exist.



FLUID TECH inventing adaptable systems

Envision the future of fashion, where adaptable and customisable designs evolve and change with our needs. Where digital assistance and tech merge seamlessly into product.



CITIZEN engage empower contribute

Giving people agency, power and a voice changes the narrative - the consumer becomes a citizen. Citizens know that tiny gestures ultimately create a wider collective shift towards a more sustainable future.




The TRENDZOOM Concept Forecast is a 19-page report published: August, 2019.



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