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掲載日
2021/04/27
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Livetrend : Print Trend Highlight - Fall/Winter 2021

掲載日
2021/04/27

LIVETREND capture the spiking interests for nostalgic nature-driven design stories, that are now shifting floral prints towards more ancient botanical or interior-inspired interpretations. In line with this concept, the print trend Garden of Dark Delights is hitting the mark. 

Let’s get lost in the magical world of allegory and myth.

FW21 is not going to be a big season for prints. Instead, designers are focusing much more on the texture and tactility of materials. However, there are some pattern narratives still able to grab attention during the next autumnal season and continue to explore the poetic language that is embedded within 2D graphics. Livetrend technology has detected florals as one of the main trend patterns for the upcoming fall/winter season. They were featured in 733 looks during the recent runway shows. With a slightly declining growth index of -10%, the pattern maintains stable properties, considering the general decrease of prints of the season.



Spiking interests for nostalgic themes and nature-driven design stories are now shifting floral prints towards more ancient botanical or interior-inspired interpretations. In line with this transformation, the print trend: Garden of Dark Delights is hitting the mark. The mystified notion of our zeitgeist also demands for the dreamscape-interpretations of such romantic rose prints on dark surfaces. The seductive and gloomy appeal of these florals is able to embrace the current consumer sentiments of desire, intimacy, fear and uncertainty – all at once. The rather romantic feel in combination mainly with evening-looks, can also be linked to resurfacing ballet and theatre themes. In terms of color, passionate red and the dark seduction of black balance new ideas on sexiness and empowered femininity. Escape into those gardens of hidden fantasies and swift into softly romantic or slightly rebellious daydreams. FW21 will be a season for the poetics, the star-gazers, the visionaries and believers and this print-trend certainly embraces those spirits.
Accelerate your business with future-proofed trend analysis.


Back up your intuitions by relying on LIVETREND technology.

Our experts are using an innovative methodology that combines data from quantitative AI analysis with a human and fashion expertise. With those tools we are able to decipher upcoming trends as precise as possible.

Build successful collections and increase your bestsellers based on Livetrend data-empowered trend analysis and forecasting.

For more information: livetrend.co

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