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ISSEY MIYAKE
企画テキスタイル(Issey Miyake)
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販売促進
正社員 · 東京都
ISSEY MIYAKE
国内営業
正社員 · 東京都
ISSEY MIYAKE
人事採用担当
正社員 · 東京都
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海外営業
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アパレル販売スタッフ【正社員】
正社員 · 木更津市
SHISEIDO
Imc Manager/ Staff, Shiseido Global Brand Unit
正社員 · Tokyo
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デジタルマーケティング スペシャリスト/プロフェッショナル(正社員)
正社員 · 東京都
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アトリエスタッフ【中途採用】
正社員 · 東京都
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Wildside Yohji Yamamoto Ecサイト運営
正社員 · 東京都
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国内営業スタッフ【中途採用】
正社員 · 東京都
GUCCI
Gucci Campaign Management & Client Insights Manager
正社員 · 東京都
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Digital Operations Manager Japan
正社員 · 東京都
SHISEIDO
Manager, Digital Architecture, Digital Transformation Office
正社員 · Tokyo
SHISEIDO
E-Commerce Director
正社員 · Tokyo
SHISEIDO
Manager, Global Procurement Excellence Group
正社員 · Tokyo
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Global Business Solution Lead For Marketing (Gbsl - Ctm)
正社員 · Tokyo
SHISEIDO
Global Business Solution Expert For Otc
正社員 · Tokyo
AESOP
CRM Coordinator
正社員 · Tokyo
SHISEIDO
CRM Manager, Shiseido Global Brand Unit
正社員 · Tokyo
AESOP
Accounting Manager (アカウンティング マネージャー)
正社員 · Tokyo
SHISEIDO
Associate Brand Manager, Product Innovation Group, Elixir Global Brand Unit
正社員 · Tokyo
掲載日
2022/03/23
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2 分
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Livetrend: Academic Grunge - Fall/Winter 2022-23

掲載日
2022/03/23

The taste for academic styles has experienced an unexpected upheaval across recent FW22 shows. Infused with distinctly rebellious undertones, designers have incorporated fashion narratives around study halls, libraries and cafeterias. The college look resonates youthful and timeless ideas, yet the somber feel of the season – facing realities of crisis and war – is adding a subversive edge to the classic prep theme. Academic Grunge allows cliques and peer-groups to visually identify as a youth that fully returns to universities and schools, while the world is in a troubled state.

Accelerated by the returns of Gossip Girl, Euphoria and other high school series, a #DarkAcademia aesthetic has been popping-up across social media and trickled down on to the runways. From sets of pleated skirts and boxy blazers to more slouchy sweaters and masculine shirts, the scholastic style feels more casual than established prep aesthetics now. With grunge culture being rooted in the 2000s , it suits the Y2K  fashion choices across Millenial cohorts. For FW22, classic polo collars and classic prints are accompanied by baggy pants and mini hemlines to recreate this distinct 00s teenage feel.


FALL WINTER 22 LOOKS


For A/W22 the academic trend has shown to be one of the leading design themes. Balancing collegiate elements and youthful aesthetics, the revisited school girl look remains a versatile choice for stylish and dynamic consumers. While the seriousness of the season is slightly eased by a laid-back grunge appeal, growing by +4% this season, college-inspired  looks experienced a growth of +236%. The style references currently trending #darkacademia aesthetics, which attract young cohorts. Relating must-haves include mini skirts and loafers, as well as more edgy elongated sleeves that take us back into the school hallways of the 00s. 

Livetrend is a solution that provides you with a 360° trend and market overview. Beyond inspirational and predictive contents, Livetrend offers you diverse analysis of trend evolutions within the current fashion market. This information is crucial to adapt assortments and improve collection ranges to increase full-price sell-through and minimize overstocks. Master 2022 and reach out now.

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