LIVETREND: Men Gentle Gardener - Spring/Summer 23
Gentle Gardener. The appeal of horticulture and a more balanced life is connecting design visions for Summer 2023. Emerging design stories are describing a softly tinted garden for moments of calm, comfort and care. Imagining a summer of planting vegetables, growing roses and resting in the shadow of the trees sets the setting for this new aesthetic direction.
The balance of utilitarian outdoor elements with a more poetic feel that is linked to the countryside is essential for the refreshing and uplifting narrative for the next season. Dreamy botanic prints coexist with soft camouflages for a slightly feminine touch that is translated to classic masculine workwear garments. Modular and functional silhouettes meet subtle fabrics, as well as gentle color harmonies for a surprising look. Aprons, vests and reinterpreted rain-gear are crucial for the gardener elements and appropriate the summer look for transitional periods as well.
Data to drive Creativity.
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