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Japan - Team Sales Manager
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PUMA
HR Business Partnering
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SHISEIDO
Manager, Product Innovation Group, The Ginza Global Brand Unit
正社員 · Minato City
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Manager of Microbial Quality
正社員 · Yokohama
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Finance Manager
正社員 · Minato City
NIKE
Operations & Logistics Technical Business Systems Analyst, Global Technology - Japan
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Manager / Brand Associate, Category Extension Group, Marketing Dept., Sgbu
正社員 · Minato City
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Manager / Brand Associate, Makeup Group, Shiseido Global Brand Unit
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Assistant Brand Manager, Brand Development China/tr/New Market g, Anessa Global Brand Unit
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L'OREAL GROUP
Japan Digital Project Manager (Shu Uemura International)
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NIKE
Director, Consumer, Marketplace And Marketing Technology - Japan
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NIKE
Technology Manager, Digital Transformation Program Office (Dtpo)
正社員 · Tokyo
NIKE
Japan - 365 Creative Director
正社員 · Tokyo
L'OREAL GROUP
Japan Demand Planner
正社員 · Tokyo
SHISEIDO
Category Buyer
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L'OREAL GROUP
Japan Retail Supply Chain Planner
正社員 · Tokyo
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R&D Manager, Global Professional Business Div. Shiseido Professional Brand Unit
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Business Intelligence & Strategy Analyst / Manager
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Marketing Manager/ Specialist, Global Professional Premium Hair Care Brand
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NIKE
Japan - Ethics & Compliance Manager
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掲載日
2017/08/30
読了までの目安時間
2 分
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Geraldine Wharry: Moto Racing: More Than Just A Fashion Trend

掲載日
2017/08/30


'One Wheel Bad', Spencer Murphy, London




Namilia for Dazed Korea/ SS17 MISBHV Womenswear


 
The perennial motorcycle-inspired trend seen on the catwalks and the streets is now reflecting a social shift in gender equality in sports and lifestyle. This development impacts a large array of fields such as art, fashion, retail design, lifestyle and entertainment, magnified by the growing community of female influencers on social media keen to share their passion for a traditionally male dominated world. 


Philipp Plein SS18 / Craig McDean for The NYTimes Style @tmagazine


 
In this report we explore the motocross/motorcycle trend from a fashion point-of-view providing styling, graphic and design direction whilst giving you a deep understanding of the key influencers as a way to communicate with your own end-users. 


@nmcho @maiistl @vc_london / @sparrow33 @mcrgirls

 

We really want to insist on the fact that this trend is not only about female empowerment. It is about attitude, appropriation, confidence and above all about equality. Hopefully in the near future gender equality will be so ubiquitous that fighting for it will be out-dated. 
 
For the full visual galleries with in depth inspiration and references visit our blog REVOLVE EVOLVE and sign up. It's free and will give you insights on emerging trends and our research at the studio.
 
Report by Elodie Marteau - Editor: Geraldine Wharry



We provide Future insights and inspiration for the style industries through bespoke consulting, courses and trend research. We work as creative collaborators with a variety of companies ranging from Marketing agencies to Fashion Brands and Suppliers.

Contact us at [email protected] and find out more here. 
 
 

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