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ホーム > ビデオ > La DoubleJ : a solar fashion that exudes the joy of living (with interview)

La DoubleJ : a solar fashion that exudes the joy of living (with interview)

access_time 00:02:03

A meeting in milan, in jj martin’s city, a former american journalist who became the designer of the label double j, a fashion and lifestyle brand that’s characterised by its outfits decorated all over with colourful prints, which made her famous. interview with jj martin:well it all started with my twin passions of vintage and italy. i was a long-time collector of vintage clothing and i used to be a journalist so i’ve spent 15 spent covering all of the most amazing women, all the craftsmen, all the designers in italy. i kept my journalism job and i launched a website dedicated to selling my own vintage collection and i showed it all on the creative women of milan so it was a very editorially focused website. about a year after starting i started making new clothes with vintage prints that i found in a silk archive in lake como and i started just with one really simple dress, easy shape and i thought that that was just going to be a side thing but it ended up exploding into a whole collection of ready-to-wear. double j is about that happy place. it’s a happy brand, something playful, easy to wear and that makes you feel good. but i think the dress is just the easiest piece for a woman. you put it on, you’re already dressed, you don’t have to worry about being coordinated. and our dresses are meant to be really easy like what you would wear for the morning until night so you don’t have to change. so, actually a part of our website is dedicated to how to live like an italian because they are just naturally so chic. they don’t even think it’s something remarkable but i think with my fresh eyes from california i was seeing how impressive the italians actually were.